Sexy new blog

August 1, 2008

The Novel Concepts blog (where you are now) has served us well but we felt the Collective deserved it’s own place on the web, so head over to the Casual Collective Blog which we will be using from this point forward to chat about the new site and games!

We have moved over all the old posts & comments and will be adding plenty of new posts… so check it out and update your RSS feeds.


Back in good ol’ blighty… but not for long

June 25, 2008

We are back from San Francisco and the Social Gaming Summit, we had a great time meeting some new and familiar faces alike, we even had lunch with the one and only Soren Johnson (Civilization IV / Spore)

Work continues on the re-development of the CC site, we are aiming to go Alpha to a select few at the start of August and then public beta on the 17th August, EXACTLY one year on from when we first members were let into the current site, how time flies!

Paul and I are also going to be attending the Casual Connect event in Seattle 23 – 25th July. We will be stopping off in Toronto & Niagara falls on our way to join in with the first Casual Collective North America meet to say hi and thanks to some of our members, the main meet is on the 23rd but as we can not make it some of them are turning up early, awww bless :o)

We also have some pretty cool news about game releaces, the new site features and our more long term goals… but that can all wait for a future blog post >:)

We’re in San Francisco for the Social Games Summit!

June 13, 2008

We’re back among the San Franciscans to enjoy the weather and food Social Gaming Summit this Friday. The summit is “a one day conference focused on the intersection of gaming, immersive worlds, and social networking.” something very close to our hearts. We are hanging around after the event to check out perspective office space… yup, you heard it here first, the CC is moving to CA to become part of an ever growing community of casual game developers!

We will be flying back home on the 19th, so if anyone would like to meet up you can find us at the Summit or contact us at

Right, now that’s been posted, we’re off to go find a nice place to have some dinner and eat our way through this jet lag (it’s 2am back home now) TTFN.

If I had 1¢ for every load…

May 22, 2008

Flash Element TD 1 has now had over
One Hundred Million loads!

You can see all the stats here which includes a list of the 12,000+ sites that are currently hosting a copy of the game.

What I find amazing is that for the last 8 months the loads per month has gone up, last month saw 7.3m loads!

What I find annoying is that if I had only 1¢ for every time someone loaded the game I would be a millionaire by now :o( Read the rest of this entry »

30 seconds of your time please.

May 14, 2008

Attack of the Buggles Just over a week ago we launched our first Casual Collective Mini Game, Attack of the Buggles! A simple single-player game where your only goal is to move around the screen avoiding the red Buggles and collecting blue boxes. There are plenty of games that have similar mechanics (like this one, and this one, and this one, to name a few) so when making a game based on a popular mechanic it is always good to bring something new to the table and innovate as much as you imitate.

AotB’s average game time (that’s only counting the time you are in control of the Buggle, not the loading screen, countdown or game over screen) is 30.6 seconds, which is very short, even by casual game standards! However the average number of game plays per person is just over 66 which makes a more impressive average play time of 33.7 minutes, so it must be doing something right.

A few examples of how we made AotB stand out from the crowd can be found after the jump… Read the rest of this entry »

Still here!

April 7, 2008

You will be forgiven for thinking Paul and myself had dropped off the face of the earth, given the lack of posts on the blog and the shortage of major upgrades to the site, but we have been working, honest!

After returning from San Fransisco we have been very busy planning out what we intend to do this year on the Casual Collective. We have also just moved into a nice new office, hired ourselves a full time PHP programmer, almost completed 2 Facebook applications and are currently producing an advergame for an upcoming film, so it has been quite a busy couple of months. Read the rest of this entry »

Happy Birthday Desktop Tower Defense!

March 11, 2008

DTD is one year old this week! In this post I talk about how the game came to be, how it grew, how many plays it has and how much money it has earned… Read the rest of this entry »

Spread those creative wings and fly.

February 5, 2008

So far all my posts have been about the Collective and our games, but every now and then something pretty amazing happens that just deserves a good blogging, and this is one of those moments. Read the rest of this entry »

10 days in the wild

January 25, 2008

Howdy all! It has been just over 10 days since we unleashed Flash Element TD 2 (FETD2) on the world and as promised I have some stats for you figure loving people out there. Also in this post I will talk about some of the mistakes we made with the launch, what we did to fix them and some of the things I think we got right. Read the rest of this entry »

FETD2 is live, Info on upcoming games & San Fransisco here we come!

January 21, 2008

FETD2Flash Element TD 2 was launched on the 14th (a week ago) and has significantly increased the activity on the Collective, it is already coming up on its first million plays! It was well received in a Jay is Games review and has gone down a storm in Norway! All those long nights I guess. Hats off to Dave for creating another quality TD. Click here to play FETD2

Now that FETD2 is live we have been planning out our game output for the next few months and we have some exciting games lined up. Well we would say that wouldn’t we :o) Read the rest of this entry »